A New Book To Change Your Business Thinking
Plan Your Explosive Business Growth
This book gives the tools to identify and evaluate the possibilities to create a plan for achieving your goals Not just another book on business planning - 2-1-4-3 doesn't offer solutions. Instead it gives you tools that can be used at any crossroads, to identify and evaluate the possibilities and create a plan for achieving your goals. It is useful for organizations of any size, is flexible enough for any industry and allows for input from a range of roles, while laying the groundwork for buy-in at all levels.
"The thing about SMART - the previous gold standard for setting goals - is that it doesn't mention the how. 2-1-4-3 encourages - insists, even - that you address this point. Even better, it asks you to look back and take into account how you've arrived at your current situation."
"Often the problem with senior leadership is that they dish out goals to their teams willy-nilly - with no apparent context - and then wonder why their staff fails to achieve them. With 2-1-4-3, the manager must think carefully before passing on goals and then can do so whilst explaining the bigger picture -leading to a far higher chance of success. "
'But why?!' is often the lament of staff on the receiving end of goals from above. 'What's the point?!' 2-1-4-3 takes them through the whole thought process and provides the bigger picture, not just an apparently random short term goal. The chances of success have just risen manifold... Setting goals is easy. Achieve 20% growth! Double turnover within five years! Gain 10 new $1m customers within 12 months! Inestimably harder is working out how... "
"2-1-4-3 provides a perfect dialogue between all stakeholders and operators, offering a look back at what has gone on before, leading to a realistic, practical conversation about what may be possible in the future. Motivation means involvement and being part of something big. 2-1-4-3 provides this."
Floyd K Ballantyne, Managing Director, FKB Training
Aidan Connolly is an unusual leader. Despite nearly 30 years of business experience and employed in one company, his role has changed so often his experiences mirrors that of senior executives or global consultants. He has worked with a full range of executive and managerial challenges, including direct experience of greenfield startups, high growth environments, turnaround issues, challenging economic environments and a wide range of political and economic systems. He has leadership experience from strategy to operations to production, developing sales programs, developing cohesive teams that deliver strong results.
Throughout his tenure at Alltech, Connolly has worked in over 100 countries, lived in six of them and speaks five languages. He has worked in political associations, with state and national governments in the US, China, Europe and Brazil, international organizations such as the European Union and the United Nations. Connolly has appeared as a commentator on radio and television, often being cited for his knowledge of the animal feed industry. He holds positions as adjunct professor of marketing at the Smurfit School of Business, University College Dublin and the China Agricultural University in Beijing. He has published over 30 academic articles and is a regular contributor to social media where he is particularly active on LinkedIn and Twitter.
This book weighs: 385g
|Rest of World||£7.50|
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