Further information on the book

Table of contents

• Introduction: The Context of Veterinary Practice
• Section 1: The Practice-Client Relationship (1): Marketing Veterinary Services
• 1: The Characteristics of Services
• 2: Building the Practice-Client Relationship
• 3: The Practice Communication Mix
• 4: The 7 Ps of Marketing Services
• 5: The Costs and Benefits of Marketing
• Section 2: The Practice-Client Relationship (2): Selecting and Keeping the Right Staff
• 6: Recruiting and Selecting Staff
• 7: Induction, Staff Training and Development
• 8: Performance Appraisal
• 9: Motivation
• 10: Leadership and Management - Do You Have What it Takes?
• Section 3: Working Efficiently and Effectively: Internal Processes and Procedures
• 11: Practice Protocols and Procedures
• 12: Principles of Health and Safety
• 13: Managing Health and Safety in a Clinical Environment
• 14: Effective Stock Management
• 15: Managing Computer Systems
• Section 4: Financial Management - A Matter for the Accountant?
• 16: Profitability
• 17: The Profit and Loss Account
• 18: The Balance Sheet
• 19: Accounting Ratios and Financial Performance Indicators
• 20: Pricing Products and Services
• Section 5: Practice Growth and Development
• 21: Planning
• 22: Preparing a Business Plan
• 23: Evaluating Capital Investments
• 24: Managing Projects
• Section 6: Forms, Templates and Checklists
• 25: Appraisal Meeting Checklist
• 26: Appraisal Process Checklist
• 27: Job Description Template
• 28: Job Vacancy Short-listing Record and Guidance Notes
• 29: Person Specification Template
• 30: Staff Induction Timetable
• 31: Template for Developing New Protocols and Procedures
• I: Appendix 1. Computer Terminology Explained
• II: Appendix 2. Acceptable User Policy: Mobile and Landline Phones, E-mail and Internet
• III: Appendix 3. Answers to Accounting Questions

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This book weighs: 600g

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